You’ve probably seen or heard of a pop-up shop by now as they have been gaining more popularity in the last few years. Retailers of different sizes and industries have been experimenting with pop-up shops and seeing the benefits. These temporary retail establishments offer several benefits over a typical permanent space or online-only site.
Many businesses have commercial vehicles such as delivery trucks and vans or even company cars. For special promotions a business or artist may lease a tour bus or personal vehicle. Food trucks wouldn’t be mobile without the truck. Think about all the miles those vehicles are driving. Each one is an opportunity.
When you host an event, such as this product announcement event we worked on with Bose, you need graphics. There are several ways to brand your event but one of the most effective ways is to spread your message, logo and brand design everywhere in large and small format.
Typically, when you sell out of the item featured on a mannequin then it’s time to remerchandise the window display. Unfortunately, this isn’t the movie Mannequin and Kim Cattrall is not going to come to life and change her own clothes. This is a time-consuming project, which means you’re paying for it.
When Ford Motors began promoting their new 2013 C-MAX they decided to do it with Ford Social. This campaign would create a one-of-a-kind live animation featuring the public. People had the chance to be a part of a crowd-sourced animation for this new car. How so?