Outdoor Marketing Ideas During a Pandemic

Operations have changed across most industries, and some of that change may stick around or evolve after the pandemic has ended. So how do you market during a pandemic with so much change happening?

We are sharing marketing ideas to inspire your business. Take a look below to find your industry and the tips we have to offer.

Retail and Quick Service Restaurant (QSR)

Now more than ever, you have to offer a variety of ways for customers to order. It’s not just in-store and online shopping. And for restaurants with capacity limits, you must think outside the box. If you are offering curbside pickup and in-store pickup, you need proper signage to help communicate that to customers.

Consider adding Curbside Pickup signs to designate parking spaces, directional signage to help customers find this area, and instructional signs so they know what your protocols are.

Inside your store you should have a designated area for in-store pickup orders. Add Wayfinding signage to help customers navigate to this area, adding floor graphics to encourage social distancing for lines, as well as hanging banners and other signage to explain your safety and order pickup protocols. And, if you are using only one exterior entrance, use outside signage to communicate this.

Corporations and Universities

Office buildings with street and pedestrian traffic can use this to their advantage. Consider adding signage to the outside of your building, facing the street, highway, or sidewalk to spread your message to customers, employees, and students.

Ideas for messages to promote outside your building:

• Mission statement for the year

• Well wishes to “heroes,” employees, students, and customers

• Words of encouragement

• Virtual promotions

Using Outside Signage to Promote Your Business

Whether you represent a restaurant, retail store, or an office building, you can utilize the exterior of your building and grounds to help promote your business. C2 Imaging offers many solutions for window graphics, banners, A-frames, and much more. We are more than just a printer. We can help plan, design, print and install graphics for your next project. Contact us to discuss how we can help and to request a quote.